NUUN
PACKAGE DESIGN, BRAND IDENTITY
This project explores how design can elevate an everyday supplement into a lifestyle-driven experience. I developed Nuun’s rebranding through strategic packaging, art direction, and visual storytelling, ensuring it resonates with both high-performance athletes and casual wellness seekers.
Hydration is more than a routine—it’s a ritual. The photography direction highlights real moments of use, natural light, and movement, making the product feel like an effortless part of daily life. The outdoor campaign captures sunlight, texture, and human connection, reinforcing the brand’s lifestyle-driven narrative.This project challenged me to balance creative storytelling with functional packaging design. I learned how to bridge strategy and aesthetics, ensuring every design decision enhances both usability and brand perception.I started with extensive research into ergonomics, sustainability, and user experience, exploring how form and function intersect in electrolyte supplements. Through sketching, prototyping, and material studies, I refined a system that enhances usability while maintaining a distinct brand presence.