NUUN
PACKAGE DESIGN, BRAND IDENTITY
This project explores how design can elevate an everyday supplement into a lifestyle-driven experience. I reimagined NUUN's brand identity through strategic packaging, visual storytelling, and product experience, bridging the needs of high-performance athletes and casual wellness users.
To build a new visual direction, I challenged myself to balance creativity with functionality. The packaging system blends bold form factors, ergonomic research, and a clean material palette, ensuring every detail enhances both usability and brand impact.
The photography direction extends the story beyond the shelf—highlighting real moments of hydration as part of an active, vibrant lifestyle. Natural light, textures, and candid expressions create a connection between product and life, reinforcing NUUN as a daily ritual, not just a supplement.Extensive research into user habits, sustainability, and portability shaped the design strategy. Sketching, prototyping, and iterative testing helped refine solutions that feel human-centered and aspirational, while maintaining a distinct visual presence across product lines.