Sunny Fu
Graphic Designer
SELECTED WORK

→ MOVEMENT
→ LA ZOO
→ NUUN
→ ESPN


→ KEVIN DURANT
→ SEX IN ART
→ ORIGEN
MORE ABOUT ME

→ INFO
→ PLAYGROUND

MOVEMENT CLIMBING
PACKAGE DESIGN, BRAND IDENTITY

A sustainable rebrand and packaging system for climbing gear, combining minimalist design with modular forms. This project explores how clean aesthetics and thoughtful materials can elevate functionality and emotional connection in outdoor products.
Each item is designed with reuse and recyclability in mind—featuring Sulapac, recycled paperboard, and transparent biodegradable film. Packaging doubles as long-term gear storage, minimizing waste while enhancing user convenience.
The brand extends beyond the product—designed to seamlessly blend into modern climbing spaces. The custom-rendered gym environment supports a holistic brand world rooted in flow, balance, and adaptability.
Lifestyle photography emphasizes real use and emotional connection—highlighting the natural textures, clean forms, and tactile moments that define Movement’s visual identity.