SUNNY FU

Hello! This is Sunny Fu. I’m a graphic designer specializing in brand identity and packaging.

SELECTED WORK

→ NUUN
→ LA ZOO
→ ESPN
→ ORIGEN


→ KEVIN DURANT
→ SEX IN ART
→ MOVEMENT MORE ABOUT ME

→ INFO
→ PLAYGROUND

ESPN
BRAND IDENTITY, GENERATIVE DESIGN, 2024
Sports media is a cornerstone of global culture, connecting fans across boundaries through shared passion and experiences. ESPN, a leader in this space, has continually evolved to meet the ever-changing demands of the sports world, providing a platform for diverse voices and innovative storytelling. As one of the most influential sports broadcasters, ESPN champions integrity, creativity, and inclusion, serving fans anytime, anywhere. This rebranding project explores how ESPN can further its mission by embracing its roots while innovating for the future of sports media.