Sunny Fu
Graphic Designer
SELECTED WORK

→ MOVEMENT
→ LA ZOO
→ NUUN
→ ESPN


→ KEVIN DURANT
→ SEX IN ART
→ ORIGEN
MORE ABOUT ME

→ INFO
→ PLAYGROUND

ORIGEN
PACKAGE DESIGN, BRAND IDENTITY

Created for acclaimed LA chefs Ori Menashe and Genevieve Gergis—founders of Bestia, Bavel, and Saffy’s—Origen is a packaging and branding project for their new line of elevated pantry goods. This line brings the bold, vibrant flavors of their restaurants into everyday home cooking.I developed the brand identity system from scratch, including the logo, packaging structure, color palette, and iconography. Each visual element was designed to reflect the chefs’ multicultural culinary roots, blending warmth, tradition, and modernity.From product packaging to environmental graphics and signage, the system extends across touchpoints to create a unified retail presence. The design highlights rich textures, deep hues, and playful type to elevate shelf presence while maintaining clarity and shelf-readability.