Hello! This is Sunny Fu. I’m a graphic designer specializing in brand identity and packaging.
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ORIGEN
PACKAGE DESIGN, BRAND IDENTITY, 2023
From Ori and Genevieve, the masterminds behind the renowned restaurants Bestia, Bavel, and Saffy’s, emerges ORIGEN. Dive into a curated selection of Italian and Middle Eastern delights, ensuring an authentic taste journey right at your dining table. Explore these unique flavors and blend them for a harmonious fusion, elevating every meal to a gourmet adventure.
The ORIGEN logo, with its design inspired by Middle Eastern patterns, shows how Ori and Genevieve have grown from one restaurant to more. The connected letters and shapes in the logo stand for their journey and teamwork, getting better step by step.